Developing a blog marketing strategy for beginner bloggers can be as complex of as basic as the blogger would like it to be. Nobody will tell you that you need to buy advertising and keywords in order to make a successful blog. In fact, finding the correct niche can be a marketing strategy within itself.
In fact, that is the first step in developing a blog marketing strategy. Determining your Niche market and establishing keywords that will perform for you within that niche market. From that you will be able to determine how aggressive your marketing will need to be. Heavily populated niche markets, such as Making Money On-line or almost anything financially related are going to be very difficult markets to crack. And for beginner bloggers, I would not recommend they start with such topics. And especially if they intent on trying their hand at the free blogging platforms.
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There are several tools available to bloggers to help determine niches. Google's AdWord Keyword tool being one of them. Using Google's tool, you can determine how often a specific keyword is being search and with that you can determine if your keyword choices are viable options for your blog.
Once you have determined your niche, you should establish a few primary keywords for your blog. Some of these should show up within your URL, and they should appear in your blog Title and description. Along with that, they should be words that are occasionally repeated within your blog posts. This too is a step in your blog marketing strategy. Keywords and Keyword density is a fundamental stepping stone for search engines. They use these keywords to establish content relevancy to a specific market. It would serve you no real good if your blog shows up in unrelated search engine results pages. And Keywords are the primary way for search engines to control this.
Once you have established a niche and your primary keywords, It is important to write posts daily. Consistently adding content alters your Blog's RSS feed, so, submitting your blog to feed directories give you the opportunity to be indexed every time you add new content to your blog. Along with adding more pages to your blog, this increases your visibility.
Now that you have been adding content and you have set up your rss feed to feed directories. It is important to start to find other bloggers within your niche market, blogging in many ways is a community and reading and commenting on others blogs within your market will help generate readership and blog awareness. This should be one or your primary blog marketing strategies, you should be reading and commenting daily.